TikTok is expected to become the world’s third-largest social network in 2022

TikTok is expected to become the world’s third-largest social network in 2022
December 22, 2021, 7:58 am

Tiktok app/Pixabay

The We For News reported that new forecast has claimed that short video platform TikTok is expected to become the world’s third-largest social network in 2022.

The report by Insider Intelligence — the firm previously known as eMarketer — predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8 per cent growth in 2020, followed by 40.8 per cent growth in 2021, reports TechCrunch reported on Monday.

Insider Intelligence principal analyst, Debra Aho Williamson was quoted as saying by the website: “The rise of TikTok is especially challenging for Snapchat, with which it competes head-to-head for the youth audience."

She added: “Although TikTok does not share much similarity to Twitter, its massive size relative to the more-established platform is a clear reflection of the addictive nature of TikTok’s content."

Meta-owned Facebook, as of its most recent earnings, reported 2.91 billion monthly active users after seeing 6 per cent year-over-year growth. And recently, photo-sharing platform Instagram employees leaked its network had surpassed 2 billion monthly users, up from the 1 billion monthly user milestone reported in June 2018.

Rohingya refugees in UK and US sue Facebook for $150bn over hate speech

UK uses TikTok stars to urge teens between16- and 17-year-olds to get vaccinated

TikTok faced with several complaints from EU consumer groups

However, the forecast is referencing its own 2022 predictions, which uses a slightly different set of calculations. The firm has its own definition of a monthly active user that may differ from those of each company it analyses, the report said.

For example, it only counts users who log in at least once a month consistently over a calendar year period, and it attempts to weed out the fake accounts from its estimates. This is meant to provide clients with a more consistent “apples to apples” comparison across all platforms.

Source: wefornews

US approves sale of Javelin Javelin anti-tank missiles to Lithuania as Russia tensions build Libya’s parliament postpons presidential election without naming a new date