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French retailer Carrefour to freeze prices on 100 products to fight inflation
French supermarket retailer Carrefour on Monday (August 22) announced that it is freezing prices on 100 own-brand products corresponding to the daily essentials of its customers in an effort to tackle inflation, the Anadolu Agency reported.
The annual inflation rate in France hit 6.1% in July, the highest since July 1985. It said.
The move came as the government put further pressure on business to do more on rising prices.
Carrefour said: "As of today, and until Nov. 30, the operation 100 products at a fixed price for 100 days will be deployed, in all of its stores in France.”
The decision covers various categories of products, ranging from food (fresh produce, groceries, greengrocers, preserves, appetizers, condiments, cured products, drinks, etc.) and non-food (hygiene products, detergents, clothing, small household appliances, etc.)
Previously, other retailers such as French supermarket group Leclerc froze prices in an attempt to help preserve the purchasing power of French people.
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Carrefour is a French multinational retail and wholesaling corporation headquartered in Massy in the Paris metropolitan area.
The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which as of January 2021, comprises its 12,225 stores in over 30 countries.
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