"Procode" Secures Angel Investment at LEAP 2025 to Boost Growth in the Gaming and Esports Sector in the Middle East
March 26, 2025, 4:19 pm

"بروكود" تحصل على استثمار ملائكي

Procode, a platform specializing in talent development in the gaming world and transforming them into esports professionals, content creators, and coaches, has successfully secured angel investment during its participation in the LEAP 2025 conference in Riyadh, Saudi Arabia. This comes as the gaming industry in the Middle East and North Africa experiences tremendous growth, estimated to be worth billions of dollars. LEAP 2025 is one of the largest global tech conferences, bringing together thousands of participants from entrepreneurs, investors, and decision-makers in the technology sector.

Procode gained the trust of investors thanks to its ambitious vision for creating a comprehensive infrastructure for the gaming and esports sector in the region. This funding will accelerate its expansion starting from Saudi Arabia, where the market is expected to reach $10 billion by 2030.

Procode's participation in the fourth edition of LEAP 2025 was supported by the Tamkeen Work Fund and the Bahrain Technology Companies Society (BTECH), with the Bahrain pavilion hosting 14 innovative startups operating in various technology fields.

Commenting on this achievement, Tariq Fakhro, Chairman of BTECH, stated: "Procode's success in attracting investment embodies the confidence investors have in Bahraini startups and their ability to compete globally in the esports sector. It also reaffirms Bahrain’s commitment to supporting and empowering talent in this dynamic field. We aspire to see more Bahraini companies expand regionally and internationally, enhancing our position as a hub for digital innovation."

For her part, Mrs. Shahd Al-Zaki, co-founder and Chief Marketing Officer at Procode, stated: "Securing angel investment during our participation in the Bahrain pavilion at LEAP 2025 marks a significant milestone in our journey. This step represents the investors' faith in our vision for developing the gaming and esports sector in the Middle East."

She added, "This funding will empower us to expand the platform across the region, explore new opportunities, reach a broader audience, and strengthen strategic partnerships and future collaborations."

Founded in 2024, Procode aims to develop talents and refine gamers' skills by offering organized training programs with content specifically designed for the region, individual and group training sessions, and mentorship from experts in various fields, along with organizing competitive tournaments. The platform also allows gamers to develop their skills and build a supportive community, equipping them to become esports professionals, content creators, and leaders in the gaming industry, in line with the evolving gaming market in the region.

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BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has sponsored the BuildHer CityHack 2025 Hackathon, a two-day event spearheaded by the College of Engineering and Technology at the Royal University for Women (RUW).
Aimed at secondary school students, the event brought together a distinguished group of academic professionals and technology experts to mentor and inspire young participants.
More than 100 high school students from across the Kingdom of Bahrain took part in the hackathon, which featured an intensive programme of training workshops and hands-on sessions. These activities were tailored to enhance participants’ critical thinking, collaborative problem-solving, and team-building capabilities, while also encouraging the development of practical and sustainable solutions to contemporary challenges using modern technological tools.
BENEFIT’s Chief Executive Mr. Abdulwahed AlJanahi, commented: “Our support for this educational hackathon reflects our long-term strategic vision to nurture the talents of emerging national youth and empower the next generation of accomplished female leaders in technology. By fostering creativity and innovation, we aim to contribute meaningfully to Bahrain’s comprehensive development goals and align with the aspirations outlined in the Kingdom’s Vision 2030—an ambition in which BENEFIT plays a central role.”
Professor Riyadh Yousif Hamzah, President of the Royal University for Women, commented: “This initiative reflects our commitment to advancing women in STEM fields. We're cultivating a generation of creative, solution-driven female leaders who will drive national development. Our partnership with BENEFIT exemplifies the powerful synergy between academia and private sector in supporting educational innovation.”
Hanan Abdulla Hasan, Senior Manager, PR & Communication at BENEFIT, said: “We are honoured to collaborate with RUW in supporting this remarkable technology-focused event. It highlights our commitment to social responsibility, and our ongoing efforts to enhance the digital and innovation capabilities of young Bahraini women and foster their ability to harness technological tools in the service of a smarter, more sustainable future.”
For his part, Dr. Humam ElAgha, Acting Dean of the College of Engineering and Technology at the University, said: “BuildHer CityHack 2025 embodies our hands-on approach to education. By tackling real-world problems through creative thinking and sustainable solutions, we're preparing women to thrive in the knowledge economy – a cornerstone of the University's vision.”