Thai businesswoman buys Miss Universe pageant for $20 mln
October 26, 2022, 6:00 pm

Thai businesswoman buys Miss Universe pageant for $20 mln

Jakkaphong Anne Jakrajutatip - Photo. Facebook

A Thai celebrity media tycoon and transgender rights advocate has bought the Miss Universe Organization for $20 million, marking the first time the beauty pageant organiser will be owned by a woman, her company said on Wednesday (Oct 26).

Jakapong "Anne" Jakrajutatip, CEO and biggest shareholder of JKN Global Group Pcl (JKN) (JKN.BK), is a celebrity in Thailand, starring in local versions of reality shows Project Runway and Shark Tank.

She has been outspoken about her experience as a transgender woman and also set up the Life Inspired For Thailand Foundation to advocate for the rights to dignity and opportunities for transgender people.

The acquisition is "a strong, strategic addition to our portfolio," said Jakapong, adding that Miss Universe, with its content, licensing and merchandising opportunities, plans to expand in Asia.

JKN produces its own shows and distributes content in Thailand from abroad including documentaries and Bollywood dramas. Its shares jumped nearly 10% in early trade on Wednesday (Oct 26).

Thai celebrity media tycoon and transgender rights advocate, Jakapong "Anne" Jakrajutatip, has bought the Miss Universe Organization for $20 million - Photo. Facebook

The annual beauty contest run by the Miss Universe Organisation, which was co-owned by Donald Trump between 1996 and 2002, is broadcast in 165 countries and has been running for 71 years.

Harnaaz Sandhu was crowned Miss Universe at the 70the Miss Universe competition in December 2021 at the age of 21, bringing back the crown to India for the first time in 20 years.

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Miss Universe 2022 will be the 71st Miss Universe pageant, to be held at the New Orleans Morial Convention Center in New Orleans, Louisiana in the United States on January 14, 2023.

Harnaaz Sandhu of India will crown her successor at the end of the event.

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BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has sponsored the BuildHer CityHack 2025 Hackathon, a two-day event spearheaded by the College of Engineering and Technology at the Royal University for Women (RUW).
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