Supported by Tamkeen: Procode Secures Angel Investment at LEAP 2025 to Advance Gaming and Esports Development in the Middle East
March 25, 2025, 10:24 am

Supported by Tamkeen: Procode Secures Angel Investment at LEAP 2025 to Advance Gaming and Esports Development in the Middle East

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Procode, a pioneering platform focused on nurturing gaming talent into professional esports players, content creators, and coaches, has successfully secured angel investment during its participation at LEAP 2025—one of the largest global tech events held in Riyadh, Saudi Arabia.
This milestone reflects Procode’s strategic alignment with the rapidly expanding gaming industry in the MENA region, which is now valued in the billions of dollars.
LEAP 2025, renowned for bringing together thousands of entrepreneurs, investors, and tech leaders from around the world, served as a vital platform for showcasing innovation and fostering meaningful partnerships. During the event, Procode attracted investors interest thanks to its compelling vision of establishing a comprehensive esports and gaming ecosystem tailored to the regional market.
This new investment is expected to fast-track the company’s regional growth, beginning with the Kingdom of Saudi Arabia, whose gaming market is forecasted to reach a value of USD 10 billion by 2030.
Procode’s participation in the fourth edition of LEAP was made possible through the support of the Labour Fund (Tamkeen) and the Bahrain Technology Companies Society (BTECH), as part of the Bahrain Pavilion initiative. The pavilion hosted 14 Bahraini startups representing a wide range of emerging technology sectors.
Commenting on the announcement, Mr. Tareq Fakhro, Chairman of BTECH, stated:
“Procode’s achievement in securing the investment reflects the growing confidence in Bahraini startups and their potential to compete at a global level, particularly in the burgeoning gaming industry. It also reaffirms Bahrain’s commitment to nurturing and empowering its tech talent. We look forward to seeing more Bahraini companies expand beyond our borders and establish themselves as regional and international innovators in the digital economy.”
Mrs. shahd alzaki, Co-Founder and Chief Marketing Officer at Procode, remarked:
“Securing angel investment during our participation in LEAP 2025 as part of the Bahrain Pavilion represents a significant milestone for Procode. It demonstrates investors’ belief in our mission to elevate the gaming and esports sector across the Middle East.”
Mrs. alzaki further added, “This funding will enable us to broaden our platform’s reach, explore new market opportunities, engage a wider audience, and build strategic alliances that will shape the future of gaming in the region.”
Established in 2024, Procode is dedicated to cultivating gaming talent by offering regionally tailored training programmes, one-on-one and group coaching sessions, expert mentorship across multiple domains, and access to competitive tournaments. The platform is designed not only to enhance individual gaming skills but also to foster a dynamic and inclusive community that supports players in becoming esports professionals, content creators, and industry leaders. Procode’s vision aligns with the broader transformation of the gaming landscape in the Middle East, positioning it as a key driver of the sector’s future growth.

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BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has sponsored the BuildHer CityHack 2025 Hackathon, a two-day event spearheaded by the College of Engineering and Technology at the Royal University for Women (RUW).
Aimed at secondary school students, the event brought together a distinguished group of academic professionals and technology experts to mentor and inspire young participants.
More than 100 high school students from across the Kingdom of Bahrain took part in the hackathon, which featured an intensive programme of training workshops and hands-on sessions. These activities were tailored to enhance participants’ critical thinking, collaborative problem-solving, and team-building capabilities, while also encouraging the development of practical and sustainable solutions to contemporary challenges using modern technological tools.
BENEFIT’s Chief Executive Mr. Abdulwahed AlJanahi, commented: “Our support for this educational hackathon reflects our long-term strategic vision to nurture the talents of emerging national youth and empower the next generation of accomplished female leaders in technology. By fostering creativity and innovation, we aim to contribute meaningfully to Bahrain’s comprehensive development goals and align with the aspirations outlined in the Kingdom’s Vision 2030—an ambition in which BENEFIT plays a central role.”
Professor Riyadh Yousif Hamzah, President of the Royal University for Women, commented: “This initiative reflects our commitment to advancing women in STEM fields. We're cultivating a generation of creative, solution-driven female leaders who will drive national development. Our partnership with BENEFIT exemplifies the powerful synergy between academia and private sector in supporting educational innovation.”
Hanan Abdulla Hasan, Senior Manager, PR & Communication at BENEFIT, said: “We are honoured to collaborate with RUW in supporting this remarkable technology-focused event. It highlights our commitment to social responsibility, and our ongoing efforts to enhance the digital and innovation capabilities of young Bahraini women and foster their ability to harness technological tools in the service of a smarter, more sustainable future.”
For his part, Dr. Humam ElAgha, Acting Dean of the College of Engineering and Technology at the University, said: “BuildHer CityHack 2025 embodies our hands-on approach to education. By tackling real-world problems through creative thinking and sustainable solutions, we're preparing women to thrive in the knowledge economy – a cornerstone of the University's vision.”