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‘The show will go on in Saudi ’: Venturi boss on the countdown to Formula E

With less than a month to go until the adjusted Formula E season opener in Saudi Arabia, the principal of the Venturi team, Susie Wolff has said the epic racing event in the Kingdom will serve as a showcase on how live events can return to the sporting calendar in 2021.
Wolff, famed in her career of becoming the first female driver in 22 years to drive a Formula One car at the renowned UK track in Silverstone in 2014, years later took on a new challenge – the world of Formula E - as the principal for the Venturi racing team.
Now a leading figure for the emerging world of electric race cars, Wolff says being a pivotal part of a world-famous event that also has sustainability at its core is gratifying.
Wolff added she is “extremely excited” about the countdown to the season opener in Riyadh – especially after a year where the coronavirus pandemic saw sporting events come to a standstill.
“What is so gratifying about Formula E is that we find ourselves racing with a clear purpose,” Wolff told Al Arabiya English.
“To create a more sustainable environment brings an element of real purpose to the race circuit.”
“We are going through a pivotal time in the automotive industry and to be part of that, with racing at the forefront of new technology, makes it that extra.”
After a year where coronavirus-induced lockdowns and border closures forced the cancellation of global sporting events, Wolff said getting back to racing is “something we are all hugely looking forward to.”
“We are all eager to get going again – the adrenalin that comes with racing and being there in-person is something you can not match.”
However, COVID-19 has brought challenges to the sport, which is a city-based, single-seater electric car motor racing championship.
As Wolff puts it, a race in urban city centers, rather than self-contained racetracks, is far logistically difficult to organize in the midst of a global pandemic than traditional motor racing events.
That being said, Wolff is confident about the success of the night-time doubleheader at the Al Diriyah Circuit, west of Riyadh, on February 26 and 27, which count as the first two rounds of the 2020/2021 ABB FIA Formula E World Championship.
“First and foremost, it has been so encouraging how motivated Saudi people have been to put on a sporting spectacle in past seasons of Formula E,” she said.
“My first time at Formula E in Saudi was also my first time in the country – it was fantastic.”
With night races a new fixture at this years’ event, Wolff said she is especially looking forward to seeing how Venturi Racing performs.

Wolff joined the team, founded in 2013 by Venturi Automobiles owner Gildo Pallanca Pastor and Hollywood heavyweight Leonardo DiCaprio, in 2018 as Team Principal.
“We have big ambitions for team; when I joined I could see potential and I believe this Formula E season we will see great progress.”
“While the pandemic threw us all a curveball, we have a new driver line-up and in Riyadh the clear ambition is very much to score points in every race – although podium is always the ideal goal.”
2021, says Wolff, will hold great promise for the world championship.
“This year we are super excited about the night races; when you have the lights reflecting off the car and the atmosphere that comes with av evening event it creates such a different spectacle.”
Whilst Wolff is expecting to see a “more restrained” event this year, due to social distances and crowd limitations, she is still expectant of a “fantastic event” – and one, she says, that will hopefully usher in a more live sporting events in 2021.
“When you think back of past events in Paris, in New York..the crowds and passion and adrenalin made for such brilliant events."
"I just hope in 2021 we can get that back and return to a sense of normality. We look forward to starting that in Saudi.”
Whilst in Riyadh, Wolff is also hopeful to meet rising Saudi racing talent, such as Reema Juffali, a Saudi Arabian professional racing care driver in Formula 4 and the first Saudi woman to hold a racing license, Wolff has helped mentor Juffali in the past.
“I try and be as helpful as I can – and help them avoid the same mistakes I did. One of my biggest passions is to help inspire a new generation and see more female success – both on and off the track."
"Of course, the advantage of motor racing is you are wearing a helmet - so actually you dont see the gender of the driver. Just the talent "
source: Jennifer Bell
Levant
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BENEFIT Sponsors Gulf Uni...
- April 17, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.
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