Supported by Tamkeen: Procode Secures Angel Investment at LEAP 2025 to Advance Gaming and Esports Development in the Middle East
March 25, 2025, 10:24 am

Supported by Tamkeen: Procode Secures Angel Investment at LEAP 2025 to Advance Gaming and Esports Development in the Middle East

"بروكود" تحصل على استثمار ملائكي

Procode, a pioneering platform focused on nurturing gaming talent into professional esports players, content creators, and coaches, has successfully secured angel investment during its participation at LEAP 2025—one of the largest global tech events held in Riyadh, Saudi Arabia.
This milestone reflects Procode’s strategic alignment with the rapidly expanding gaming industry in the MENA region, which is now valued in the billions of dollars.
LEAP 2025, renowned for bringing together thousands of entrepreneurs, investors, and tech leaders from around the world, served as a vital platform for showcasing innovation and fostering meaningful partnerships. During the event, Procode attracted investors interest thanks to its compelling vision of establishing a comprehensive esports and gaming ecosystem tailored to the regional market.
This new investment is expected to fast-track the company’s regional growth, beginning with the Kingdom of Saudi Arabia, whose gaming market is forecasted to reach a value of USD 10 billion by 2030.
Procode’s participation in the fourth edition of LEAP was made possible through the support of the Labour Fund (Tamkeen) and the Bahrain Technology Companies Society (BTECH), as part of the Bahrain Pavilion initiative. The pavilion hosted 14 Bahraini startups representing a wide range of emerging technology sectors.
Commenting on the announcement, Mr. Tareq Fakhro, Chairman of BTECH, stated:
“Procode’s achievement in securing the investment reflects the growing confidence in Bahraini startups and their potential to compete at a global level, particularly in the burgeoning gaming industry. It also reaffirms Bahrain’s commitment to nurturing and empowering its tech talent. We look forward to seeing more Bahraini companies expand beyond our borders and establish themselves as regional and international innovators in the digital economy.”
Mrs. shahd alzaki, Co-Founder and Chief Marketing Officer at Procode, remarked:
“Securing angel investment during our participation in LEAP 2025 as part of the Bahrain Pavilion represents a significant milestone for Procode. It demonstrates investors’ belief in our mission to elevate the gaming and esports sector across the Middle East.”
Mrs. alzaki further added, “This funding will enable us to broaden our platform’s reach, explore new market opportunities, engage a wider audience, and build strategic alliances that will shape the future of gaming in the region.”
Established in 2024, Procode is dedicated to cultivating gaming talent by offering regionally tailored training programmes, one-on-one and group coaching sessions, expert mentorship across multiple domains, and access to competitive tournaments. The platform is designed not only to enhance individual gaming skills but also to foster a dynamic and inclusive community that supports players in becoming esports professionals, content creators, and industry leaders. Procode’s vision aligns with the broader transformation of the gaming landscape in the Middle East, positioning it as a key driver of the sector’s future growth.

Fadi Saqr: War criminal returns to a resort in Latakia under security protection Dutch Parliament Moves to Reinstate Sanctions on Syria

BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.