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Samantha Cameron business hit by post-Brexit 'teething issues'

Wife of former PM says her firm is being hampered by trading difficulties with EU countries
Samantha Cameron has said that her clothing business is being hampered by post-Brexit trading difficulties with European countries.
In a her first solo interview with the BBC, Cameron said her fashion brand, Cefinn, had been hit by “teething issues” and the extra costs involved in selling products to Europe under the government’s trade deal with EU.
Speaking to Radio 4’s Woman’s Hour, she said: “If you’re bringing goods into the country from outside the UK and then trying to sell them back into Europe, that currently is challenging and difficult.”
https://twitter.com/BBCWomansHour/status/1354732500246003712
Echoing the current Brexit concerns of many small businesses about red tape and extra charges, Cameron said: “We really thought we’d done our prep and this … we weren’t expecting. So I think for bigger business, it’s fine. But if you’re small, it’s a challenge.”
She said Brexit was thwarting her ambitions to expand her business into Europe.
She said: “It
In an apparent swipe at government advisers who suggested that British businesses that export to the continent should set up separate companies inside the EU, Cameron said: “We can’t afford to have warehouses in Europe and that sort of thing.”
She also urged the government to “talk to all businesses out there who are in a similar position to me”.
Asked by Woman’s Hour’s new regular presenter, Emma Barnett, whether she had discussed the Brexit supply chain issues with her husband, Cameron said: “Yes definitely. Some of these things came up in the very last moments of negotiations. So you definitely deal with having this problem at work.”
She also offered support to the current prime minister’s partner, Carrie Symonds, over media portrayals of her influence over Boris Johnson, following reports of an internal Downing Street feud in the autumn.
Asked about claims that allies of Johnson’s former chief aide Dominic Cummings called Symonds “Princess Nut Nut”, Cameron said: “I don’t think she should have that kind of criticism laid at her door … The idea that it’s the wife somehow influencing them over and above what they think or what advice they’re getting from their team, I think it’s kind of demeaning for the prime minister.”
She added: “I think that is very unfair to pick her
Asked for any advice she could pass on to Symonds, Cameron said: “I think you’ve got to find your own way. Do the things that you enjoy, do the things that you feel you’re good at. And be as supportive as you can to Boris.”
source: Matthew Weaver
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BENEFIT Sponsors BuildHer...
- April 23, 2025
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Aimed at secondary school students, the event brought together a distinguished group of academic professionals and technology experts to mentor and inspire young participants.
More than 100 high school students from across the Kingdom of Bahrain took part in the hackathon, which featured an intensive programme of training workshops and hands-on sessions. These activities were tailored to enhance participants’ critical thinking, collaborative problem-solving, and team-building capabilities, while also encouraging the development of practical and sustainable solutions to contemporary challenges using modern technological tools.
BENEFIT’s Chief Executive Mr. Abdulwahed AlJanahi, commented: “Our support for this educational hackathon reflects our long-term strategic vision to nurture the talents of emerging national youth and empower the next generation of accomplished female leaders in technology. By fostering creativity and innovation, we aim to contribute meaningfully to Bahrain’s comprehensive development goals and align with the aspirations outlined in the Kingdom’s Vision 2030—an ambition in which BENEFIT plays a central role.”
Professor Riyadh Yousif Hamzah, President of the Royal University for Women, commented: “This initiative reflects our commitment to advancing women in STEM fields. We're cultivating a generation of creative, solution-driven female leaders who will drive national development. Our partnership with BENEFIT exemplifies the powerful synergy between academia and private sector in supporting educational innovation.”
Hanan Abdulla Hasan, Senior Manager, PR & Communication at BENEFIT, said: “We are honoured to collaborate with RUW in supporting this remarkable technology-focused event. It highlights our commitment to social responsibility, and our ongoing efforts to enhance the digital and innovation capabilities of young Bahraini women and foster their ability to harness technological tools in the service of a smarter, more sustainable future.”
For his part, Dr. Humam ElAgha, Acting Dean of the College of Engineering and Technology at the University, said: “BuildHer CityHack 2025 embodies our hands-on approach to education. By tackling real-world problems through creative thinking and sustainable solutions, we're preparing women to thrive in the knowledge economy – a cornerstone of the University's vision.”
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