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The 2nd European Reading Air Forum

The first EU Clean Air Forum was held in November 2017 in Paris. Then the Forum ended with a clear message: solutions for improving air quality are still available, but in order to successfully combat air pollution, we need to work together between economic sectors, at different levels of decision-making, in different policy areas, and with citizens.
Today, air pollution continues to cause respiratory and cardiovascular diseases. Air pollution is still an environmental cause of premature death in Europe. The World Health Organization provides statistics driven by Europe:
- more than 130 cities across Europe do not meet air quality standards;
- polluted air costs over € 4 billion in healthcare and € 16 billion over lost days;
- particulate matter and nitrogen dioxide are major air pollutants in cities and are very harmful to human health;
- 72% of Europeans want publicity to improve air quality;
- 36% of lung cancer deaths;
- 34% of stroke deaths;
- 27% of deaths from heart disease.
We don't see dirty air, but it can be deadly. Clean air is essential for a healthy human life and for the planet, these benefits become a sound economic foundation for business.
Europe currently spends at least € 4 billion a year on clean air. Clean air monitoring not only solves many issues, it also creates new business and job opportunities. Steps must be taken as soon as possible to take action to reduce hazardous emissions and promote further innovations.
The introduction of new approaches in business is an important area of business today. Some areas that contribute in improving air quality may be related to the production of "clean transport" - such as electric trucks or buses. Modernization of existing, polluting vehicles, including shipbuilding, is needed. Society must apply aircraft quotas too.
Positive environmental factors include:
- Usage of renewable energy sources, such as wind and solar.
- Implementation of clean industrial processes.
- Improving energy efficiency by repairing buildings.
- Replacement of old appliances, such as old ovens, boilers and refrigerators by those that consume less energy.
- Better animal feeds and low-emission fertilizers, manure storage and process interventions.
The above refers to ways to overcome the environmental crisis. I would point out that not applying the measures does not mean economic stability. Polluted air results in the loss of € 3 billion in lost profits from lost crops and € 1 billion in construction damage. In addition, climate change incurs non-renewable losses. For example, this year's flood in Venice in a few weeks has caused losses of 1 billion euros, not to mention the loss of cultural heritage of mankind.
The event was held in a high-level closed format with the participation of the first persons of the Slovak Republic: recently elected President Suzana Caputova, Prime Minister Peter Pellegrini, State Secretary of the Ministry of Ecology Norbert Kurilla, Minister of Ecology Laszlo Solymos, Minister of Ecology of the Czech Republic Richard Brabec, Minister of Tourism of Austrian Republic Maria Patek, Minister of Ecology of the Republic of Finland Terhi Leohtonen, Euro Commissioner for Ecology Karmenu Vella, Ministers of Ecology of the Federal Republic of Germany and Netherlands, Members of the Euro Commission, Euro Council, Euro Parliament, members of the World Health Organization.
Such cooperation of the international community has a positive effect on the creation of a single environmental organization. Today, one-off meetings do not bring the necessary result.
Officially, Ukraine did not participate in the event, but is actively negotiating with Members of the European Parliament on the implementation of environmentally significant decisions.
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BENEFIT Sponsors Gulf Uni...
- April 17, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.
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