-
Sri Lanka looks to Saudi travelers to boost tourism industry

Travel industry players in Sri Lanka are hoping to attract more tourists from Saudi Arabia as the island nation grapples with an ongoing crisis in its tourism economy, the Arab news reported.
Tourism has long been a key source of capital for Sri Lanka. In 2018 the tourism sector accounted for $4.4 billion — 5.6 percent of the country’s GDP. But this dropped to just 0.8 percent in 2020, as the COVID-19 pandemic put the brakes on global travel.
Sri Lanka has dubbed 2022 “Visit Sri Lanka Year,” and authorities are prioritizing the recovery of tourism as the country sinks deeper into its worst economic crisis since independence.
“Saudi Arabia is an important source for the Sri Lankan market, due to the size of its population and the high GDP per capita in the region,” Madhubhani Perera, public relations director of the Sri Lanka Tourism Promotion Bureau, told Arab News on Friday (August 19).
According to the bureau’s data, tourists from the Kingdom spend an average of $230 a day when they visit the island nation.

Even though the number of Saudi tourists dropped from 34,700 in 2018 to 4,015 up to July this year, the Kingdom is still considered “a top market in terms of arrivals,” Perera said.
Mohamed Sabry Bahaudeen, chairman of the Travel Agents Association of Sri Lanka, said the Saudi market has “the potential to grow” and is one of the main countries Sri Lanka should attempt to tap into to shore up its foreign currency inflows.
UN World Food Programme concerned about food crisis in Sri Lanka
He told Arab News: “Travelers from (Saudi Arabia) have, on average, one of the highest travel spends in the world.”
The Tourism Promotion Bureau classifies tourists from the Kingdom as generally interested in wildlife and nature, and in “the possibility to enjoy holidays that have a green footprint, native birds, animals in their natural habitats.”
With its famous palm-fringed white beaches, seaside resorts offering water sports, and UNESCO cultural sites, Sri Lanka is also popular among travelers with kids. So the revival of family tourism is a top priority for travel operators.
Bankrupt Sri Lanka allows younger women to work abroad
“Sri Lanka is an ideal destination for Saudi tourists because they prefer family holidays and we have diverse attractions in the country, with rich cultural and historical activities here as well as (sports and leisure activities) to keep the whole family satisfied,” Bahaudeen said.
“I’m confident we will see many more visitors from Saudi Arabia making Sri Lanka their next holiday destination in the coming months.”
Source: arabnews
You May Also Like
Popular Posts
Caricature
BENEFIT AGM approves 10%...
- March 27, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, held its Annual General Meeting (AGM) at the company’s headquarters in the Seef District.
During the meeting, shareholders approved all items listed on the agenda, including the ratification of the minutes of the previous AGM held on 26 March 2024. The session reviewed and approved the Board’s Annual Report on the company’s activities and financial performance for the fiscal year ended 31 December 2024, and the shareholders expressed their satisfaction with the company’s operational and financial results during the reporting period.
The meeting also reviewed the Independent External Auditor’s Report on the company’s consolidated financial statements for the year ended 31 December 2024. Subsequently, the shareholders approved the audited financial statements for the fiscal year. Based on the Board’s recommendation, the shareholders approved the distribution of a cash dividend equivalent to 10% of the paid-up share capital.
Furthermore, the shareholders endorsed the allocation of a total amount of BD 172,500 as remuneration to the members of the Board for the year ended 31 December 2024, subject to prior clearance by related authorities.
The extension of the current composition of the Board was approved, which includes ten members and one CBB observer, for a further six-month term, expiring in September 2025, pending no objection from the CBB.
The meeting reviewed and approved the Corporate Governance Report for 2024, which affirmed the company’s full compliance with the corporate governance directives issued by the CBB and other applicable regulatory frameworks. The AGM absolved the Board Members of liability for any of their actions during the year ending on 31st December 2024, in accordance with the Commercial Companies Law.
In alignment with regulatory requirements, the session approved the reappointment of Ernst & Young (EY) as the company’s External Auditors for the fiscal year 2025, covering both the parent company and its subsidiaries—Sinnad and Bahrain FinTech Bay. The Board was authorised to determine the external auditors’ professional fees, subject to approval from the CBB, and the meeting concluded with a discussion of any additional issues as per Article (207) of the Commercial Companies Law.
Speaking on the company’s performance, Mr. Mohamed Al Bastaki, Chairman BENEFIT , stated: “In terms of the financial results for 2024, I am pleased to say that the year gone by has also been proved to be a success in delivering tangible results. Growth rate for 2024 was 19 per cent. Revenue for the year was BD 17 M (US$ 45.3 Million) and net profit was 2 Million ($ 5.3 Million).
Mr. Al Bastaki also announced that the Board had formally adopted a new three-year strategic roadmap to commence in 2025. The strategy encompasses a phased international expansion, optimisation of internal operations, enhanced revenue diversification, long-term sustainability initiatives, and the advancement of innovation and digital transformation initiatives across all service lines.
“I extend my sincere appreciation to the CBB for its continued support of BENEFIT and its pivotal role in fostering a stable and progressive regulatory environment for the Kingdom’s banking and financial sector—an environment that has significantly reinforced Bahrain’s standing as a leading financial hub in the region,” said Mr. Al Bastaki. “I would also like to thank our partner banks and valued customers for their trust, and our shareholders for their ongoing encouragement. The achievements of 2024 set a strong precedent, and I am confident they will serve as a foundation for yet another successful and impactful year ahead.”
Chief Executive of BENEFIT; Mr. Abdulwahed AlJanahi commented, “The year 2024 represented another pivotal chapter in BENEFIT ’s evolution. We achieved substantial progress in advancing our digital strategy across multiple sectors, while reinforcing our long-term commitment to the development of Bahrain’s financial services and payments landscape. Throughout the year, we remained firmly aligned with our objective of delivering measurable value to our shareholders, strategic partners, and customers. At the same time, we continued to play an active role in enabling Bahrain’s digital economy by introducing innovative solutions and service enhancements that directly address market needs and future opportunities.”
Mr. AlJanahi affirmed that BENEFIT has successfully developed a robust and well-integrated payment network that connects individuals and businesses across Bahrain, accelerating the adoption of emerging technologies in the banking and financial services sector and reinforcing Bahrain’s position as a growing fintech hub, and added, “Our achievements of the past year reflect a long-term vision to establish a resilient electronic payment infrastructure that supports the Kingdom’s digital economy. Key developments in 2024 included the implementation of central authentication for open banking via BENEFIT Pay”
Mr. AlJanahi concluded by thanking the Board for its strategic direction, the company’s staff for their continued dedication, and the Central Bank of Bahrain, member banks, and shareholders for their valuable partnership and confidence in the company’s long-term vision.
opinion
Report
ads
Newsletter
Subscribe to our mailing list to get the new updates!