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Saudi Seera Group to become Middle East’s largest travel business
Saudi Arabia-Mecca city/Pixabay

The Arab News reported, Saudi travel tourism agency Seera Group has moved its range of travel services to sit under the umbrella Almosafer brand making it the Middle East’s largest travel business. 

According to a statement, the step will enable Almosafer, within the Seera group, to provide a comprehensive range of travel services to include individuals, companies and the government sector.

Saudi arabia/Shutterstock
Saudi arabia/Shutterstock

It will also allow Seera to enhance its business footprint, operational efficiency and financial performance through the integration of the various different business units.

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Seera CEO Majed Alnefaie said: “This will further enable us to unlock exceptional value for our stakeholders by enhancing our operational efficiencies and offering our digital know-how to all."

The statement said, the single cohesive brand is also part of the group's broader strategy to address market fragmentation across the region and the company's growth plans.

Source: arabnews