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New Yorkers line up streets to enjoy the annual Thanksgiving parade

The Xinhua reported that hundreds of thousands of New Yorkers lined up 2.5 miles of streets on Thursday morning to enjoy the pleasure and amusement brought by the annual Thanksgiving parade.
Macy's Thanksgiving Day Parade this year made a full return following a much shorter and mostly virtual one last year at the heights of the COVID-19 pandemic.
New Yorkers are facing a kind of new normal in their life amid continuous pandemic, inflation pressures and safety measures.
The parade featured 15 giant character balloons, 28 floats, 36 novelty and heritage inflatables, more than 800 clowns, ten marching bands and nine performance groups, a host of musical stars, and the one-and-only Santa Claus, according to an earlier release by Macy's.

Six new floats made their debut, including Birds of a Feather Stream Together by the streaming service Peacock, Celebration Gator by Louisiana Office of Tourism, Gravy Pirates by the Kraft Heinz Company, Magic Meets the Sea by Disney Cruise Line.
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The event was subject to tight security measures with a number of late spectators being kept one block away from the route of the parade.
Days ago, a vehicle plowed through a Christmas parade in suburban Milwaukee of Wisconsin, killing six people and injuring over 60.
U.S. President Joe Biden on Thursday called Al Roker, one of the hosts of the Macy's Thanksgiving parade, saying "My message is after two years, you're back, America's back."
Measures were still in place to contain risks from infections of the coronavirus as the 7-day average of new COVID-19 cases has been hovering around 90,000 in the United States.
Parade staffers and volunteers were required to be vaccinated against COVID-19 and wear masks, while some singers and performers could take their masks off.
Macy's and the New York City also encouraged spectators to cover their faces though there was no mandate for inoculation.
The Thanksgiving holiday also came at a time when Americans have been facing sticky inflation pressures.
Macy's, a household retail brand, is offering discounts to woo shoppers via both online and offline channels.
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Macy's could sometime pass higher costs of fashion apparels to customers and raise sales prices while it faces a "price ceiling" for commodity items such as basic T-shirts or denim jeans, according to Macy's Chief Executive Jeff Gennette.
Macy's has been running tests in the last three months to see which kinds of goods are sensitive to price changes and which ones could fetch higher prices without hurting sales much.
U.S. low-end retail brand Dollar Tree, Inc. on Tuesday announced that it would raise benchmark unit price to 1.25 U.S. dollars from 1 U.S. dollar at its stores all across the country following earlier pricing tests.
"Now, that's 125 cents. There's no more 99 cents. Everything is going up, all over the world," said a Brooklyn resident who only gave his name as Jose, who bought some plastic cups and gift bags from a Dollar Tree store along Hamilton Avenue in Brooklyn on Thursday afternoon.
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Jose said: "If you go to the supermarket and you pay 50 U.S. dollars or 75 U.S. dollars, you get nothing."
He said: "When you have a big family, like three or four kids, that's very hard."
According to Jose, the price of turkey has gone up from 1.29 dollars per pound last year to the current 1.89 dollars to 2.49 dollars.
Jose said his holiday wish is all of the family would be healthy. "We can work, we get the money."
Source: xinhua
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BENEFIT Sponsors Gulf Uni...
- April 17, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.
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