Launch of the "Erm News Chair for Media and Creativity" to Develop Arab Media
November 26, 2024, 2:21 pm

إطلاق "كرسي إرم نيوز للإعلام والإبداع" لتطوير الإعلام العربي

The "Erm News" website announced the launch of a new initiative titled "Erm News Chair for Media and Creativity" during the events of the World Media Congress held in Abu Dhabi. This initiative aims to contribute to shaping the future of Arab media amid the challenges and opportunities presented by the rapidly changing media landscape.

In his speech during the event, the editor-in-chief of "Erm News," Nuri Al-Sal, clarified that this initiative came in response to the urgent need to develop Arab media, in order to keep pace with the radical changes imposed by social media and technological innovations based on artificial intelligence.

He added that the initiative reflects "Erm News's" commitment to enhancing dialogue, cooperation, and innovation in the media field, leveraging its professional expertise and regional relationships in the Middle East and North Africa.

Al-Sal revealed that the initiative aims to establish an interactive network linking media colleges in Arab universities and their students with future journalists and social media influencers, in addition to media institutions participating in anticipating future challenges in the sector and shaping its outlines.

The initiative will adopt an unconventional creative approach, including organizing competitions and research assignments for media students in Arab universities, focusing on topics related to the media, entertainment, and digital innovation sectors. An advisory committee and a board of trustees will oversee the implementation of the initiative, ensuring continuous evaluation and development.

Additionally, the initiative's events will be organized annually, moving between Arab capitals in the Middle East and North Africa, while taking into account the specificities of local communities, with the aim of enhancing interaction and effective participation.

Al-Sal pointed out that the initiative aims to create an interactive educational and professional environment between students and media institutions, contributing to the development of future journalistic and media talents. He also affirmed that the "Erm News Chair for Media and Creativity" represents an unprecedented step in Arab media, aiming to avoid repetition and imitation while fostering a spirit of innovation, expressing his hope that this initiative will contribute to a better future for Arab media through effective cooperation and partnership.

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BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.