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British to be asked to minimize use of emergency department in winter

The head of the National health Service (NHS) has told hospitals to prepare public health campaigns to help "minimise" pressure on A&E departments over the winter, as the cost of living soars in Britain.
In a letter to health chiefs, NHS chief executive Amanda Pritchard said winter planning has begun earlier than usual, "recognising pressure on the NHS is likely to be substantial, particularly in urgent and emergency care", the DPA reported, the Anews said.
Information attached to the letter asks hospitals to "implement your winter communications strategy to support the public to minimise pressures on urgent and emergency services", it said.
The Daily Telegraph reports a renewed "help us help you" campaign to be launched later this year is expected to urge the public to be sparing in its use of 999 and A&E services, using them only for emergencies.
Last year, the NHS used TV adverts, social media posts and billboards to promote the use of the 111 online service for urgent issues which are not life-threatening instead of going to A&E.

It comes as the NHS faces a troubling backlog, with the number of people who have waited two years or more to receive treatment at around 6,700 in June after the Covid-19 pandemic caused waiting lists to mount.
Meanwhile, the NHS Confederation - a membership body for organisations which commission and provide national health services - sent a letter to ministers on Friday warning that surging costs mean people will have to choose between skipping meals to heat their homes or living in cold and damp conditions this winter.
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Health leaders said they are concerned that widespread fuel poverty will increase the high number of annual deaths associated with cold homes - estimated at 10,000 - and add pressure to an already overwhelmed health service.
The letter from NHS England's chief executive also said the NHS is working to reduce pressure by other means. One goal is to increase the number of NHS 111 call handlers to 4,800 and the number of NHS 999 call handlers to 2,500.
It also said the NHS aims to increase capacity by the equivalent of at least 7,000 beds.
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An NHS spokesperson said: "As is the case every winter, the NHS will encourage people to use NHS 111 for urgent medical help and as ever, and people who need A&E or 999 should use those services - we will deliver the usual Help Us Help You campaign later in the year to support people to access this care.
"The NHS has already announced plans to significantly increase hospital capacity and resilience ahead of winter, in addition to a new contract with St John Ambulance to provide extra support."
Boris Johnson: No option is off the table to tackle cost of living
Shadow health secretary Wes Streeting said: "Twelve years of Conservative mismanagement has left the NHS no longer able to provide care to all who need it, when they need it. This is a terrifying indictment of Tory Britain.
"The Government should be taking pressure off emergency services by recruiting more care workers, GPs and mental health specialists who prevent patients reaching that stage, and providing the NHS with the staff it needs."
Source: anews
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BENEFIT AGM approves 10%...
- March 27, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, held its Annual General Meeting (AGM) at the company’s headquarters in the Seef District.
During the meeting, shareholders approved all items listed on the agenda, including the ratification of the minutes of the previous AGM held on 26 March 2024. The session reviewed and approved the Board’s Annual Report on the company’s activities and financial performance for the fiscal year ended 31 December 2024, and the shareholders expressed their satisfaction with the company’s operational and financial results during the reporting period.
The meeting also reviewed the Independent External Auditor’s Report on the company’s consolidated financial statements for the year ended 31 December 2024. Subsequently, the shareholders approved the audited financial statements for the fiscal year. Based on the Board’s recommendation, the shareholders approved the distribution of a cash dividend equivalent to 10% of the paid-up share capital.
Furthermore, the shareholders endorsed the allocation of a total amount of BD 172,500 as remuneration to the members of the Board for the year ended 31 December 2024, subject to prior clearance by related authorities.
The extension of the current composition of the Board was approved, which includes ten members and one CBB observer, for a further six-month term, expiring in September 2025, pending no objection from the CBB.
The meeting reviewed and approved the Corporate Governance Report for 2024, which affirmed the company’s full compliance with the corporate governance directives issued by the CBB and other applicable regulatory frameworks. The AGM absolved the Board Members of liability for any of their actions during the year ending on 31st December 2024, in accordance with the Commercial Companies Law.
In alignment with regulatory requirements, the session approved the reappointment of Ernst & Young (EY) as the company’s External Auditors for the fiscal year 2025, covering both the parent company and its subsidiaries—Sinnad and Bahrain FinTech Bay. The Board was authorised to determine the external auditors’ professional fees, subject to approval from the CBB, and the meeting concluded with a discussion of any additional issues as per Article (207) of the Commercial Companies Law.
Speaking on the company’s performance, Mr. Mohamed Al Bastaki, Chairman BENEFIT , stated: “In terms of the financial results for 2024, I am pleased to say that the year gone by has also been proved to be a success in delivering tangible results. Growth rate for 2024 was 19 per cent. Revenue for the year was BD 17 M (US$ 45.3 Million) and net profit was 2 Million ($ 5.3 Million).
Mr. Al Bastaki also announced that the Board had formally adopted a new three-year strategic roadmap to commence in 2025. The strategy encompasses a phased international expansion, optimisation of internal operations, enhanced revenue diversification, long-term sustainability initiatives, and the advancement of innovation and digital transformation initiatives across all service lines.
“I extend my sincere appreciation to the CBB for its continued support of BENEFIT and its pivotal role in fostering a stable and progressive regulatory environment for the Kingdom’s banking and financial sector—an environment that has significantly reinforced Bahrain’s standing as a leading financial hub in the region,” said Mr. Al Bastaki. “I would also like to thank our partner banks and valued customers for their trust, and our shareholders for their ongoing encouragement. The achievements of 2024 set a strong precedent, and I am confident they will serve as a foundation for yet another successful and impactful year ahead.”
Chief Executive of BENEFIT; Mr. Abdulwahed AlJanahi commented, “The year 2024 represented another pivotal chapter in BENEFIT ’s evolution. We achieved substantial progress in advancing our digital strategy across multiple sectors, while reinforcing our long-term commitment to the development of Bahrain’s financial services and payments landscape. Throughout the year, we remained firmly aligned with our objective of delivering measurable value to our shareholders, strategic partners, and customers. At the same time, we continued to play an active role in enabling Bahrain’s digital economy by introducing innovative solutions and service enhancements that directly address market needs and future opportunities.”
Mr. AlJanahi affirmed that BENEFIT has successfully developed a robust and well-integrated payment network that connects individuals and businesses across Bahrain, accelerating the adoption of emerging technologies in the banking and financial services sector and reinforcing Bahrain’s position as a growing fintech hub, and added, “Our achievements of the past year reflect a long-term vision to establish a resilient electronic payment infrastructure that supports the Kingdom’s digital economy. Key developments in 2024 included the implementation of central authentication for open banking via BENEFIT Pay”
Mr. AlJanahi concluded by thanking the Board for its strategic direction, the company’s staff for their continued dedication, and the Central Bank of Bahrain, member banks, and shareholders for their valuable partnership and confidence in the company’s long-term vision.
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