BENEFIT Introduces 'Hadeya' to BenefitPay Users, Revolutionizing Digital Gifting
April 1, 2025, 9:50 am

BENEFIT Introduces 'Hadeya' to BenefitPay Users, Revolutionizing Digital Gifting

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BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has unveiled a new feature within the BenefitPay app, enhancing the digital gifting experience for users.
The latest innovation, Hadeya (E-gift), enables users to seamlessly send gift cards with a designated monetary value to family and friends via the BenefitPay platform. This advancement reinforces BENEFIT’s drive to introduce innovative solutions that align with the evolving needs of its customers.
Users can personalize their gifts by selecting from a variety of card designs and incorporating custom messages, ensuring a more engaging and meaningful experience. Once sent, the monetary value of the E-gift is instantly transferred to the recipient’s bank account, mirroring the convenience of Fawri+ transactions.
“We are thrilled to introduce ‘Hadeya’ feature, further expanding the capabilities of the BenefitPay app. This addition aligns with our vision of continuously delivering innovative digital financial solutions that resonate with our users' expectations and enhance their everyday interactions.” commented Mr. Ahmed Al-Mahri, Assistant General Manager, Business Development at BENEFIT.
“We believe that Hadeya feature will serve as a pivotal tool in strengthening social connections, allowing individuals to express appreciation and goodwill in a seamless digital format. Whether for holidays, special celebrations, or personal milestones, this new offering reflects our dedication to providing flexible and customer-centric financial solutions. By integrating technological advancements with cherished social traditions, we continue to redefine digital engagement in an era of rapid digitization.” Added Mr. Al-Mahri.
The Hadeya feature offers a diverse selection of gift card designs, catering to various occasions such as birthdays, anniversaries, graduation ceremonies, and festive holidays. Users can purchase these digital gift cards at affordable prices.

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BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has sponsored the BuildHer CityHack 2025 Hackathon, a two-day event spearheaded by the College of Engineering and Technology at the Royal University for Women (RUW).
Aimed at secondary school students, the event brought together a distinguished group of academic professionals and technology experts to mentor and inspire young participants.
More than 100 high school students from across the Kingdom of Bahrain took part in the hackathon, which featured an intensive programme of training workshops and hands-on sessions. These activities were tailored to enhance participants’ critical thinking, collaborative problem-solving, and team-building capabilities, while also encouraging the development of practical and sustainable solutions to contemporary challenges using modern technological tools.
BENEFIT’s Chief Executive Mr. Abdulwahed AlJanahi, commented: “Our support for this educational hackathon reflects our long-term strategic vision to nurture the talents of emerging national youth and empower the next generation of accomplished female leaders in technology. By fostering creativity and innovation, we aim to contribute meaningfully to Bahrain’s comprehensive development goals and align with the aspirations outlined in the Kingdom’s Vision 2030—an ambition in which BENEFIT plays a central role.”
Professor Riyadh Yousif Hamzah, President of the Royal University for Women, commented: “This initiative reflects our commitment to advancing women in STEM fields. We're cultivating a generation of creative, solution-driven female leaders who will drive national development. Our partnership with BENEFIT exemplifies the powerful synergy between academia and private sector in supporting educational innovation.”
Hanan Abdulla Hasan, Senior Manager, PR & Communication at BENEFIT, said: “We are honoured to collaborate with RUW in supporting this remarkable technology-focused event. It highlights our commitment to social responsibility, and our ongoing efforts to enhance the digital and innovation capabilities of young Bahraini women and foster their ability to harness technological tools in the service of a smarter, more sustainable future.”
For his part, Dr. Humam ElAgha, Acting Dean of the College of Engineering and Technology at the University, said: “BuildHer CityHack 2025 embodies our hands-on approach to education. By tackling real-world problems through creative thinking and sustainable solutions, we're preparing women to thrive in the knowledge economy – a cornerstone of the University's vision.”